What lies for us beyond the Singularity (or “The horrible fate of the O2 Fawn”)

1 03 2011


The Singularity is that point when AI becomes more intelligent than the sweaty ranks of the Humanity that spawned it. To quote the ever more self aware Wikipedia

technological singularity is a hypothetical event occurring when technological progress becomes so rapid that it makes the future after the singularity qualitatively different and harder to predict.


What does this have to do with an advert for a large (and probably evil) mobile phone operator? Well in the second ad in the series we learn more about the hapless man fawn. Instead of being an intelligence created solely in the virtual world (an infomorph) we find his sad lament of his lost humanity.

The bearded half-man has been transformed on cybernetic whim by an inscrutable post-Singularity being from a healthy free-born human being into a twisted mockery of a human being (no, not Jamie Oliver.)

Why did the AI do this? Was it part of it’s demented plan to assimilate the Solar System into an affordable monthly price plan? Was it just for perverse posthuman joke? Kinky genetic manimal porn?

Who knows, but it’s surprising to see a true vision of the bizarre and disturbing future that lies await for us instead in an TV ad when British television can only offer us a dull alien planet of RADA actors looking tired *cough* Outcasts *cough*

The Infomorph Fawn in the O2 ads.

13 02 2011

I feel sorry for the digital being conjured on a whim by the half mad AI overmind which now apparently runs the company.
He didn’t ask to be created, and what is his purpose, what is his goal. Clearly he is sentient and even though a being totally of information rather than flesh and blood he should be allowed some freedom in his digital life.
Instead the O2 Overmind force the fawn to deal with irate human customers,an indentured being used as distraction or punch bag for the meaty irrational consumers.
No wonder he looks so lost and depressed, maybe the guys at Anonymous could free him?